Wednesday, 26 October 2022

Advertisement: Logo creation

I kept the logo simple by choosing a silhouette stock image. I chose this image as it would appeal to young women who want to practise yoga.


I then used Photoshop to delete the background and make it transparent, so that I could use the logo without having a white background on my advert. I did this by using the magic wand tool and deleting the white background around the silhoutte. I then altered the colour of the silhoutte by using the paint bucket and select tool to change the colour. I changed it to a dark shade of pink to help create that feminine effect and help emphasise that the advert is focused on young, active females.  I then added the 'Y' using the text and changed the colour, to white to help personalise the logo to stand for yogacise.






My final logo looks like this: 

I am satisfied with this end result. I do think that the colour will work well with the advert.


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