I wanted to create my final advert using Photoshop. I began by creating a new canvas on Photoshop, by clicking on 'file' then 'new'. In the dialog box I clicked on 'print' and 'A4'. I then clicked on 'create'.
I then opened the image I used originally in Photoshop, clicked on 'select' which led me to click on 'select all' in the top menu and then 'edit', 'copy' and then went to my new canvas and clicked on 'edit', 'paste'. The image was now on my canvas. I aligned this using Photoshop guidelines to ensure the image was centred correctly. I then clicked on 'file' and then 'save as'. This icon enabled me to save my file as a psd - 'yoga advert'.
I then used the eye dropper tool, to select the exact pink shade (hex code: #B64D72) of the model's hair to use this as part of my main colour scheme on the advert. I then used the 'rectangle' tool to create a box in the centre. Followed by this, I wrote the title 'Yogasize!' in a bold, Sanserif typeface to draw the attention of the target audience. I used the font style Bebas Neue in font size 211 to help create this effect.
I then added another rectangle with the same background and wrote the site name in the same font as the company name.
Followed by this, I added text to the yoga mat on the image to tell the audience a little bit more about the service being offered. To make the text easier to read, I added a grey rectangle behind the text.
I then used the colour picker tool to match the exact shade of grey to the yoga mat for consistency.
I then changed the opacity to 30% of the grey rectangle, so that the image could be seen, yet the text could easily be read.
This is how the final advert appears.
These are the final layers of my advert on Photoshop.
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